Bringing dreams to life, one image at a time.
of products to customize
years in the business
team members strong +1 doggo!
Meet the Team
Our team of talented individuals is ready to help you get custom apparel and promotional products! Learn more about them here!
Nicholas "Nik" Soash
Owner, Founder, & Creative Leader
Founder and chief visionary, Nik started the business, originally called Useless Ride Graphics, which grew into an apparel business before too long. Now, with Urge Apparel, Nik brings dreams to life with custom apparel and promotional products to fit your personal or business needs.
Kelli Smith
Co-Owner & Founder
As Nik's "other half," Kelli is committed to helping Urge Apparel out in whatever way possible. With a focus on the marketing and advertising of Urge Apparel and her magazine, Nature Coast Cruisin', she keeps the ideas for growth rolling day after day!
Ashley Warren
Office Manager
Joining the team in January 2023, Ashley manages all customer service, inventory, and order operations for Urge Apparel. She's ready to help you find your next promotional product or apparel.
Clarissa Christensen
Production Specialist
Clarissa joins the team! Since April 2023, Clarissa is our production specialist, making your custom items, well, CUSTOM! From pressing to packing, she ensures your order is sure to bring some smiles and happiness.
Kerry Horncastle
Outside Sales
With a bachelor's degree in promotional products, Kerry has been a wonderful asset to our team, immensely adding to our knowledge and assets for promotional products. She works as an outside sales representative, ready to help with whatever you need!
Quinzey
Team Mascot Pup
Meet Nik & Kelli's pupper! Quinzey loves to say hi when you come to the office. She is the biggest sweetheart, and our best sales person! Just be careful: she loves shoes!