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Bringing dreams to life, one image at a time.

of products to customize
years in the business
team members strong +1 doggo!

Meet the Team

Our team of talented individuals is ready to help you get custom apparel and promotional products! Learn more about them here!

Nicholas "Nik" Soash

Owner, Founder, & Creative Leader

Founder and chief visionary, Nik started the business, originally called Useless Ride Graphics, which grew into an apparel business before too long. Now, with Urge Apparel, Nik brings dreams to life with custom apparel and promotional products to fit your personal or business needs.

Get to K​​​​​​now Nik​​​

Kelli Smith

Co-Owner & Founder

As Nik's "other half," Kelli is committed to helping Urge Apparel out in whatever way possible. With a focus on the marketing and advertising of Urge Apparel and her magazine, Nature Coast Cruisin', she keeps the ideas for growth rolling day after day!

Ashley Warren

Office Manager

Joining the team in January 2023, Ashley manages all customer service, inventory, and order operations for Urge Apparel. She's ready to help you find your next promotional product or apparel.

Clarissa Christensen

Production Specialist

Clarissa joins the team! Since April 2023, Clarissa is our production specialist, making your custom items, well, CUSTOM! From pressing to packing, she ensures your order is sure to bring some smiles and happiness.

Kerry Horncastle

Outside Sales

With a bachelor's degree in promotional products, Kerry has been a wonderful asset to our team, immensely adding to our knowledge and assets for promotional products. She works as an outside sales representative, ready to help with whatever you need!


Team Mascot Pup

Meet Nik & Kelli's pupper! Quinzey loves to say hi when you come to the office. She is the biggest sweetheart, and our best sales person! Just be careful: she loves shoes!