Bringing dreams to life, one image at a time.
of products to customize
years in the business
team members strong +1 doggo!
Meet the Team
Our team of talented individuals is ready to help you get custom apparel and promotional products! Learn more about them here!
Nicholas "Nik" Soash
Owner, Founder, & Creative Leader
Founder and chief visionary, Nik started the business, originally called Useless Ride Graphics, which grew into an apparel business before too long. Now, with Urge Apparel, Nik brings dreams to life with custom apparel and promotional products to fit your personal or business needs.
Kelli Smith
Co-Owner & Founder
As Nik's "other half," Kelli is committed to helping Urge Apparel out in whatever way possible. With a focus on the marketing and advertising of Urge Apparel and her magazine, Nature Coast Cruisin', she keeps the ideas for growth rolling day after day!
Ashley Warren
Office Manager
Joining the team in January 2023, Ashley manages all customer service, inventory, and order operations for Urge Apparel. She's ready to help you find your next promotional product or apparel.
Serenity Maldonado
The Proposalist
Serenity joins the team! Since December 2024, Serenity has been THE proposalist, helping to get your orders rolling asap! From sending out proposals, pressing and packing, and more, she ensures that your order is all set to go, bringing smiles and happiness every day!
Quinzey
Team Mascot Pup
Meet Nik & Kelli's pupper! Quinzey loves to say hi when you come to the office. She is the biggest sweetheart, and our best sales person! Just be careful: she loves shoes!